Every week, Greg breaks down one constraint holding $5M–$50M brands back — margin, inventory, forecasting, GTM — with the exact operator fix. No agency fluff. Just what works.
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"Finally a newsletter that talks about the actual levers — not just 'grow your audience.'"
— DTC Founder, $18M brand
"Greg writes like he's been in the room when the hard decisions get made. Because he has."
— Operator, $32M brand
The Promo Habit That's Eating Your Margin
The discount worked. The margin didn't.
The Mid-Year Forecast Nobody Believes
The forecast exists. Nobody trusts it. That's the real issue.
Your top line looks fine. Your contribution margin doesn't.
More revenue, less cash. You've been here before.
Q2 inventory is locked. The assumptions that built it aren't.
Late is one problem. Early on bad assumptions is another.
The Q1 Close Nobody Actually Runs
Q1 is done. Here's what most brands skip.
You fixed the tariff problem. Your forecast wasn't updated to match.
The gap is where the margin went.
Why Jim Valvano’s Philosophy Belongs in Your P&L
The March Madness Edition
The hidden cost of emergency capital
Desperation financing is the most expensive decision you'll never see on your P&L.
The thing you're building is only as good as the thinking behind it
A faster wrong answer is still a wrong answer.
Confident Enough to Expand. Undercapitalized Enough to Regret It.
The gap between commitment and payment is where plans fall apart
You Can't Hire Your Way Out of This
Before you increase your fixed costs, try this first.
Why Your Worst SKU Is Actually Your Most Important
Before you get to cutting, first understand what the product does for you.
Your System Is Working Exactly As Designed
Which is why the decline continues
The Most Expensive Form of Avoidance in Your Business
Every quarter you delay is a quarter your competitors widen the gap.
Finance drives the forecast. Ops builds the buy. Marketing shows up after.
How siloed planning drains cash flow, erodes margin, and burns out teams.
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