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The Proper Growth Newsletter
Margin, planning, and the decisions underneath both. Under 750 words, every week, written for people who are mid-problem.
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What you’re getting
Read the first 150 words. Forward the rest.
Every issue opens with The Take. That’s the complete diagnosis in about 150 words. Not a teaser. The actual mechanism behind why the thing keeps happening to you.
Below it is the proof. A real brand at a real revenue number, what they changed, and what it moved.
Most people read The Take and forward the body to their COO. That’s the design, not an accident.
Recent issues
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Product Runway
How many weeks of inventory you actually have, SKU by SKU, at your current run rate. Open it, paste your numbers, see what runs out first.
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Contribution Margin by Product
What each product actually earns after everything that touches it. Most brands find at least one SKU they thought was carrying the business.
Subscribe to get it →Who reads it
Founders, and the people who have to make the plan work.
CEOs at $5M to $50M consumer brands, plus the VPs, directors, and team leads holding the thing together underneath them.
If it reads as too dense or too blunt, unsubscribing is fine. It’s written for people mid-problem, not people browsing.